Gender and the Media Essay Example | Topics and Well Written Essays - 1500 words

Gender and the Media - Essay Example The masculine is attributed to males while the feminine to the females. The document below analyzes the way media displays husbands as commercial or entrepreneurs while wives are always linked with kitchen or home matters (Carter 2). Mixed sentiments always feature concerning this matter some aiming to support while others stand to condemn it. I wish to counter this statement. Media is vital in creating social norms. This is because various media forms including television, film, and advertisements are available everywhere in the world today. The existence of gender roles is sole as a result of society choosing to accept them. However, the media tends to perpetuate them. According to Carter (2011), mass media like news industries, entertainment and advertising tend to portray men as well as women with stereotypes whereby ladies or wives are placed in deprived situations such as submissive and passive roles. Men or husbands, on the other hand, are usually revealed to have a likelihood of succeeding and always concerned with their occupations. Consequently, power relations and the traditional gender roles have become deeply interiorized in the sub-consciousness via the mass media. Biblically as well as according to the social set up, men are obligated to provide for the family. They are, therefore, required to be aggressive so as to put something on the table for their wives and children. The scenario of husbands being revealed as commercially oriented persons while wives as people dealing with domestic matters is an understandable fact. This is because for husbands to provide, they have to be entrepreneurs or focused on their occupations (Warren 2). Wives, on the other hand, have the right to be at home minding the domestic matters since the husband is providing. It is hence justifiable to say that husbands are commercial while wives are only meant for the kitchen matters.

The Core Competency of the Company Case Study Example | Topics and Well Written Essays - 2500 words

The Core Competency of the Company - Case Study Example Brand strategies define buyer experience-through the products offered, the advertising messages conveyed, indeed through every interaction between an organization and a buyer-and through that experience buyers develop an understanding of brand differences (perceptions), form judgments about the value of brand differences (preferences), and create a logic for choosing among brands (brand choice strategies).We refer to strategies that teach buyers as market-driving strategies (Bearden et al 77). Because of the Japanese consumer's traditional focus on corporate reputations, Japan has been considered a tough market for individual brands. This rising importance of branding, segmentation, and positioning has created new opportunities. In addition to Asahi and Honda, other nimble companies are taking advantage of the changes in the market to identify and capture specific segments of the market. Given the need to balance corporate and product-level branding, Sharp is applying a variety of approaches. These range from the more traditional corporate branding to two-story branding to narrow individual brand positioning. Companies are also using more Sharp -style branding (Boone and Kurtz 72). High technology continues to have an intense attraction for consumers, who recently favored such products as wristwatch PCs flat-screen TVs, and satellite cellular phones. New product development in Japan used to be technology and shelf-driven. In this environment, Japanese firms developed an unparalleled capacity for rapid product innovations, churning out new products and variations at a breathtaking rate (Collis and Noda 5). Japanese companies continue to have tremendous capabilities in rapid product innovation. of new product launches is greater in Japan than in the United States. In other categories, such as household products, the number of new product launches relative to the size of the market is larger in Japan than in the United States. In a few categories, such as foods, Japan lags behind the United States in producing new products (Kotler and Armstrong 92). Core competencies of Sharp are unique approach to products and entrepreneur spirit, innovative and state-of-the-art solution. The choice criteria of Japanese consumers is complex and changing rapidly. The approach to such cross-sectional variability would be niche marketing. United States marketers would find segments of the market in which the company has advantages over rivals and concentrate on those markets. But because Japanese consumers have traditionally been hard to segment and consumer choices have changed quickly-and, in many cases, randomly- Japanese firms instead developed a "rapid fire" approach to marketing to deal with the tremendous variability of their markets (Kotler and Keller 62). 2.In what ways does being a Japanese company contribute to Sharp's success Traditionally, Japanese companies have focused on building large, ambiguous corporate brands, so the "what" of brand positioning has been very difficult to pin down. In a market perceived to be homogeneous, the "whom" of brand positioning has also been very difficult to determine. In effect, the "what" and "whom" of Japanese

Automobile Air Pollution Essay Example for Free

Automobile Air Pollution Essay Efforts to improve the standard of living for humans, through the control of nature and the development of new products have also resulted in the pollution of the environment. Much of the worlds air, water, and land is now partially poisoned by pollution. Some places have become uninhabitable. This pollution exposes people all around the globe to new risks from disease. Many species of plants and animals have become endangered or are now extinct. The air pollution comes from lots of sources but the paper will be about air pollution cause by automobiles. As a result of tremendous amount of air pollution, primarily for automobile governments have passed laws to limit or reverse the threat of environmental pollution. There are lots of sources other than the automobile for air pollution. Nature itself is one of the causes. Sometime nature causes the air pollution by activities like a forest fire, volcanic, hurricane. These are temporary dislocations that nature balances and accommodates to modern economic development, however, sometimes disrupts natures delicate balance. The other source is from factories. Factories are release smokes and chemical in the air. In many places smoke from factories and cars combines with naturally occurring fog to form smog and create a midday sky. It had happened in London, London, England, has been subjected to the danger of smog, long recognized as a potential cause of death, especially for elderly persons and those with severe respiratory ailments (pollution). Transportation by car though, is the major source of air pollution. Early in the century human invented, internal combustion engine, engine that use fuel as gasoline or diesel. Those engines were used to manufacture an automobile for fast travel from one place to another. Because they were not much in use, those few cars were not enough to threat the environment. Those engines were not fast enough so mastermind humans invented bigger and faster engines and those take more fuel. When these engines burn fuels they introduce smoke and other, less visible, by products. Once they are released into the air, the products of incomplete combustion, particulate matter (soot, ash, and other solids), unburned hydrocarbons, carbon monoxide, sulfur dioxide, various nitrogen oxides, ozone, and lead, undergo a series of chemical reactions in the presence of sunlight. The result is the dense haze characteristic of smog. Smog may appear brownish in color when it contains high concentrations of nitrogen dioxide, or it may look blue-gray when it contains large amounts of ozone (Danger). The cumulative effect of air pollution poses a grave threat to humans and the environment. Smog causes number of children and elderly to die because children lungs are still developing, also they breath more rapidly than adults, and they play outdoor. Most elderly people loose the red cells that cause diseases to go out of control. That lead them to the development of chronic lung diseases. The costs of air pollution are enormous. The American Lung Association sites sulfur-dioxide exposure as the third leading cause of lung disease after active and passive smoking (Justification) Air pollution does not only cause health hazard but also cause acid rain to fall. Acid rain causes damage to structure or life. Plants and animal marine animal are most effected by acid rain. Acid rain or snow pollute the water and soil the major source for plants and marine species to survive. Acid rain or snow falls when sulfur dioxide emissions from exhaust of an internal combustion engine combine with particles of water in the atmosphere. In Canada, Scandinavia, and the northeastern United States, acid rain is blamed for the deaths of thousands of lakes and streams (Acid rain). Another new and troubling form of air pollution comes from a variety of chemicals called chlorofluorocarbons, also known as CFCs. For many years it was used by automobile industries. These chemicals were used in the air conditioning systems of the car. CFCs takes decade to get in the upper atmosphere but when it gets there it combines with other molecules. Then, by attaching themselves to molecules of ozone, CFCs transform and destroy the protective ozone layer. The result has been a sharp decline in the amount of ozone in the stratosphere. At ground level, ozone is a threat to our lungs, but in the upper atmosphere ozone works as a shield to protect against ultraviolet radiation from the sun (Ozone). If the ozone shield gets too thin or disappears, exposure to ultraviolet radiation can cause crop failures and the spread of epidemic diseases, skin cancer, and other disasters. The automobile has a big impact on over our environment. Today we have trillions of automobiles on the road. Each car produce smoke and chemicals that hazardous to our world. Sometimes people take that threat seriously and they try to find solution. It is necessary to burn fuel completely because unburn fuel release more chemicals than burned fuel. Most new cars have two oxygen sensors that monitor and control the burning of fuel (Toyota Eng. ). I think problem is that as oxygen sensors age, their warm-up response slows considerably. Even government says, The major cause of air pollution is the internal-combustion engine of automobiles. Gasoline is never completely burned in the engine of a car, just as coal is never completely burned in the furnace of a steel mill (EPA). Other than two oxygen sensors some engineers came up with electric. These cars are good for our environment because they do not use gasoline as fuel. Even they dont produce any smoke. It has some problem with it too like electric cars need to recharge more often and the are not fast enough. The other problem is that after while the batteries needs to replace. You imagine if trillion cars need to replace batteries than it will fill our safe chemical deposal sites in few years than we have more chemical waste in our environment. The solar cars are not that bad in the futuristic problems but cars arent fast enough. Air pollution has been the target of some of the most complicated and far-reaching legislation ever enacted. In 1970, the United States Congress passed legislation aimed at curbing sources of air pollution and setting standards for air quality. A few years later, Congress passed laws designed to phase out the use of lead as an additive in gasoline (EPA). That helped us because the level of lead in the average Americans bloodstream has declined. We still didnt do much about cause of acid rain and it is continually debated in North America and throughout Europe. In late 1987, more than 20 nations signed an agreement to limit the production of CFCs and to work toward their eventual elimination (EPA).

Natural Antioxidant in Anti-Aging Skin Care

Natural Antioxidant in Anti-Aging Skin Care Abstract It has been shown that natural antioxidants are main ingredient of anti-aging skin care products. More and more people pay more attention on appearance of skin condition, and try to slow down the aging process as late as we can, and avoid the fines and wrinkles. In order to achieve this aim, natural oxidants become much important than any other time, it has been widely apply to anti-aging skin care products. Antioxidants are a reducing agent which can remove free radical damage and reduce the damage oxidative. This review lists several popular and practicality antioxidants which already have been used for some large cosmetic company. And then reviews the properties of each antioxidant and analyze the activity of antioxidants. The main aim of the report is to introduce how antioxidants work in anti-aging skin care products and the relationship between antioxidants and the free radicals. Free radicals can attack molecules and result in cell damage, which may consequently cause skin aging. Antioxidants have the ability to neutralize free radicals and prevent such damage. This is the reason why antioxidants are used as a component in anti-aging skin care products. The list of known common antioxidants includes, lycopene, vitamin E, catechol and lithospermum erythrorhizon, to name a few. A large amount of food and herbs such as ginseng, acai berry, Amaranthus and Chenopodium Quinoa are also known for their antioxidant properties. The antioxidants mentioned above are all effective in combating free radicals, but in furture product design, compound antioxidants are often considered in order to achieve greater effectiveness Introduction How skin ages As we age, there are fine lines and wrinkles appear to our face and any other signs of aging. There are two main reasons for this, first reason is called internal aging which cause by genes, and the other reason is called external aging which cause by the sun damage (UVA UVB) and environmental pollution. By knowing why skin age can help to understand how anti-aging skin care apply to skin and analyze the ingredient for skin antioxidants. Skin aging start in mid 20s, the metabolism of skin begins to slow slightly, the dead cells do not replace as fast as before and the production of collagen becomes slower. At this point, the Sun rays (UVA and UVB) are the main reason causing skin aging and skin damage, which they will break sown the collagen and elastin. At the mid 30s, the first fine lines and premature wrinkles appear under the eyes or across the forehead. The skin starts to lose its elasticity and firmness. And sun damage is still the main reason causing the wrinkles, age spots and rough skin. Actually the dermatologists define the word photoaging which describe the particular type of aging caused by the ultraviolet (UV) exposure. The sign of photoaging is usually express fine wrinkles, freckles, spider veins, age spots and blotchiness. At this point, the antioxidant is necessary for the skin to prevent free radicals damage. And anti-aging products start to be needed. At the age of mid 40s and beyond, skin aging and wrinkles are inevitable. Apart from sun damage, there are a number of other elements that may contribute to skin aging. First of all, gravity plays an important role in skin aging and the effect becomes evident at middle-age: eyelids start to drop, tip of the nose show small degrees of falling, earlobe become longer and jowls begin to form [1]. Secondly, facial expressions also forms the fine lines, after years of repetitive facial movements, laugh lines, worry lines, nasolabial folds and crows feet at the corners of the eyes. Also sleeping positions also brings the wrinkle in the skin, which called sleep lines. Last but not least cigarette smoking causing the biochemistry changes inside the body which it will accelerate the aging process. Theory of aging what is a free radical? As previously discussed, aging is an inescapable process for people. Despite its inevitability, however, what we can do is try to find a way to slow down the aging process. Logically, this rationale first leads us to the theory of aging. In 1954, Dr Denham Harmon brought forward the free radical theory of aging (FRTA), claiming the ubiquitous involvement of free radicals in inherent metabolic reaction [2]. The genetics and environmental is the main points for the aging. The FRTA postulates that the common aging process is the initiation of free radical reactions (FRRs). As the body and organs metabolism, a few oxygen molecules were removed and the reactive molecules called the free radicals. When a normal molecule is attacked a free radical, it will become a free radical itself, which is capable of attacking other molecules. This chain reaction, if not stopped, will lead to accumulating damage and ultimately cause cell destruction. Free radicals are also caused by ultraviolet rays (U VA and UVB) in sunlight. When the free radicals move freely, they are destructive and causing the oxidative stress. The oxidative stress leads the premature aging, such as dry skin and wrinkles. Overall, there are several external stress factors, UV radiation, smoke, pollution, urban stress, etc. Dr. Denham Harmon has a clear point that the effect of oxidative stress can be reversed with the antioxidants, and he shows how antioxidants work in laboratory animals. Antioxidants can neutralize the free radicals without become free radicals themselves. By neutralize the free radicals, the cellular damage will be prevented. And the oxidative stress damage can cause biological organisms to age, and the free radicals can also cause damage of collagen in the skin. As we known, collagen is an important structure of the skin. Natural Antioxidants Antioxidant is a molecule that can slow and prevent the oxidation of other molecules, which show that it remove free radical damage from skin and help to slow down aging skin. Therefore antioxidants are considered reducing agents and reduce the damage oxidative process in skin cells. Natural antioxidants are a wider variety selection and much safer and healthier than artificial antioxidants, therefore natural antioxidants will be discussed. There are literally hundreds of brilliant natural antioxidants in the world, but there is no single miracle cure for skin aging. New antioxidants are appearing in the world of skin care every year. Natural antioxidants can decrease inflammation, defend against UVA and UVB, repair DNA damage, restore natural skins surface barrier remedy environmental pollution, release skin stress from hectic urban life, promote collagen generation, and improve skin damage recovery [3]. As previously pointed out, antioxidants stop the process of oxidation by neutralizing free radicals. Antioxidants work against free radicals in two ways. The first one is called chain-breaking, which means when the free radical free or gain an electron, a second pair of free radical is formed. The antioxidants can stop this process by deoxidizing the electron. The other way is prevention, which means that antioxidants can prevent oxidation by neutralizing the initial free radicals [4]. Therefore by apply antioxidants skin care products can efficiently control and prevent the free radicals damage. Many hyper-cosmetic company product lots of products which contain effectively antioxidants to defend the skin, help reduce fine line and wrinkles. Antioxidants also promote the structure of collagen, it is well known that collagen is an important component for skin organ. The following review will list a number of natural antioxidants and analyzed their respective antioxidant abilities. A detailed description was given for each antioxidants presented. Analysis of several natural anti-oxidants Lycopene Lycopene is well known one of the most common and potent antioxidants of the carotenoids. The antioxidant activity of lycopene is basing on its purifying the properties of singlet oxygen and peroxyl radicals, which to define induce oxidative damage to nuclear DNA, scavenge free radicals and block visible and UV-light. The research by Ferreira, A.L.A., Salvadori, D.M.F., Nascimento, M.C.M.O., Rocha, N.S., Correa, C.R., Pereira, E.J., Matsubara, L.S., Matsubara, B.B., Ladeira, M.S.P., Tomato-oleoresin supplement prevents doxorubicin-induced cardiac myocyte oxidative DNA damage in rats [5], which indicate that lycopene reduced the risk of different cancers, heart diseases and further more protect cells from free radical damage. The journal also showed lycopene especially effective in the tissues with high fat and lipid content. Another study by Centre for Food at Virginia Tech [6] present that it significantly deduces the risk of prostate cancer. Therefore, lycopene is apparently effective in the tissues with high fat and lipid content. The skin is a lipid rich organ, so that in theory it means the high power antioxidant activity of lycopene also apply to skin. Another function of lycopene is block the UV-light, although the SPF of lycopene is around 3, which is not enough for outdoor activity expose at the direct sun, but it is good enough for the indoor life, especially for some people do not like to use sunscreen. As we discussed before, one of the main reason causing skin aging is exposure the skin under the sun without any protection. Lycopene, which delivered from tomato, duo to the difficulty of abstract processing and skin care product which contains lycopene is difficult to find. Based on my research, lycopene is a main ingredient for KIEHLS lycopene  Facial  Moisturizing  Lotion  with  Tomatoes,  Beta-Carotene  and  Vitamin  E. According to the product description, it can be moisturizing the skin, reduce the level of damage free radicals on skin, help increase the skin elasticity and protect skin from the UV-light [7]. Vitamin E Several studies demonstrated vitamin Es ability to neutralize lipid peroxidation and unsaturated membrane lipids because of its oxygen scavenging effect [8]. Vitamin E has shown to reduce the aging of skin caused by ultraviolet light radiation (UVA) [9] and prevent cell damage from free radicals. Vitamin E is broadly useful for many occasions, such as sun protection, sun burn treatment, skin diseases treatment, scar treatment, skin cancer, etc. Vitamin E is mainly represented as vegetable oils from sunflower seed, olive, palm, corn, almonds, etc. Vitamin E protects the skin structures from oxidative damage and preventing the radiation of lipid peroxidation, duo to the powerful antioxidant activity, it plays a protective role in many organs [10]. Actually, Vitamin E has been became an essential part of skin care products. It helps reduce the appearance of fine lines and wrinkles. And the free radicals of vitamin E were played a role in anti-aging and the antioxidant activity is useful for the skin problem [11]. Based on my research from The Body Shop, Vitamin E is the most important ingredient for The Body Shop Vitamin E Eye Cream. According to the product description, this eye cream protects delicate skin around eye area; reduce the appearance of fine lines; puffiness and dark circles [12]. Green Tea Recently, due to the widely use of polysaccharides and their conjugates in the food industry and in medicine. There are three fractions of water-soluble polysaccharides conjugate purify from low grade green tea, which are TPC-1, TPC-2 and TPC-3, and those are the main bioactive components of green tea. Protein, sugars and uronic acid were found in components of tea polysaccharide. The antioxidant activities were also found in tea polysaccharide. From fig. 1, selected three components of tea polysaccharide conjugates were tested. The ability of scavenge hydroxyl radicals were found in all three polysaccharide fractions. The fig.2 and fig.3 show that the Concentration and the scavenging effects are direct proportion. The results of molecular weight (MW) and molecular size (MN) from tea polysaccharide conjugates showed in fig.6. The molecular weights of TPC-1, TPC-2 and TPC-3 were 268.000, 118.000 and 42.000. The MW/MN value of TPC-1 was close to 1, it is more homogeneous. Natural polysaccharides may not been found directly from plants or animals, but it often comes with protein lipids and nucleic acids. The antioxidant activities of the polysaccharide-protein conjugates are direct proportion to the protein content percentage. The properties and bioactivities of polysaccharides might affected by protein. Studies on the antioxidant activities of different fractions of green tea polysaccharide conjugates have shown that the protein content and molecular weight of the tea polysaccharide conjugates played an important role in antioxidant activity. Antioxidant activity can be enhanced by lower molecular weight and higher protein content [15]. Based on my research, green tea extract is the major ingredient for H2O+ Green Tea Reviving Eye Cream. According to the product description, this eye cream is able to promote skin recovery, inhibit environmental free-radical damage and reduce the appearance of fine lines and wrinkles [16]. Chinese herbs- lithospermum erythrorhizon A great number of natural antioxidant medicinal plants have been tested for their antioxidant attributes, the results have shown that raw extracts or isolated pure compounds from them were more effective antioxidants [17]. Lithospermum erythrorhizon Sieb. Et Zucc. (LE) has been used a long time as medicine in China and as a dye for staining fabrics and food colorants [18]. It possesses a wide spectrum of wound healing, anti-tumor, anti-fungus, anti-HIV and contraceptive biological activities [19]. The anti-oxidant activity of the compounds from lithospermum erythrorhizon and compare their antioxidant effect through reducing power, tested with a rancimat and radical scavenging activity. There are seven isolated compounds, deoxyshikonin(compound 1), ÃŽÂ ²,ÃŽÂ ²-dimethylacrylshikonin(compound 2), isobutylshikonin(compound 3), shikonin(compound 4), 5, 8-dihydroxy-2-(1-methoxy-4-methyl-3-pentenyl)-1, 4-naphthalenedione(compound 5), ÃŽÂ ²-sitosterol(compound 6) and a mixture of two caffeic acid esters(compound 7). The antioxidant activities were compared and evaluated through Rancimat method. This method detects the increase of electrical conductivity caused by the formation of volatile dicarboxylic acids which occurs during lipid oxidation processes [20]. From fig.7, the isolate compounds from lithospermum erythrorhizon show different effects on oxidation. Reducing the capacity of a compound may serve as a significant indicator of its potential antioxidant activity [22]. Ro determine the reducing power of the compound is isolated from lithospermum erythrorhizon to estimate the anti-oxidant potentials. And also from fig. 6, the test sample was using the potassium ferricyanide reduction method which shows that the antioxidant activities of the compounds was reduced and also reduce the oxidized intermediates of lipid peroxidation processes. The study by Chen, H., Zhang, M., Qu, Z., Xie, B., suggests that the traditional Chinese medicinal herb could be considered as reliable natural antioxidants for food, and also apply for anti-aging skin care products. Ginseng Ginseng is often used in East Asian counties as a traditional drug. There are three types of ginseng in the world, which are Asian ginseng, America ginseng and Siberian ginseng. Asian ginseng known as Panax ginseng, also called red ginseng; America ginseng known as Panax quinquefolius, also called white ginseng; and Siberian ginseng is normally considered a herbal medicine rather than ginseng, because of they do not contains the active ingredient of ginsenosides. The root of ginseng is the source of ginseng extract, which is rich in antioxidants. According to the dermatology researchers from Seoul National University published a study in the Journal of Medicinal Food in 2009 which examined the effect of red ginseng on the facial skin 82 women over 40 years of age. The study presented that red ginseng significantly increased the production of collagen and reduced facial wrinkles [24]. In January 2009, another experiment was performed that in order to determine red ginseng can effectively prevent ultraviolet B on facial skin, loss of elasticity, thickening of the skin and wrinkle formation in the same variety of hairless mice. This experiment also clearly showed that when directly applied to skin, ginseng could improve the collagen production of skin and the inhibition of matrix metalloproteinase expression in dermal fibroblasts [25]. Recently, ginseng is widely used for skin problems, too. Ginseng is considered a natural skin care product for toning and helps improve the skin texture by preventing the formation of wrinkles. Duo to the efficiency on the skin, it can be used in skin care creams, lotions, toners, etc [26]. Based on my research, ginseng root extract is one of the most efficiency ingredients for Sisley Emulsion Ecological Compound [27]. This face lotion is a well- known rewarded product by using ginseng. The detail of ingredient was found in Sisley Shoppe from House of Fraser. According the product description, this compound help skin fight environmental stresses, such as pollution, cigarette smoke, UV rays; restore improved tone and reduce the appearance of fine lines [28]. Acai berry Acai berry is a rising antioxidant and the most popular one lately. More and more skin Care Company and health care company choose this antioxidant to produce product line. First of all, acai berry was found from the acai palm tree origin from Brazil. But more acai palm tree was plant in Central America and South America. Acai berry is one of the highest amounts antioxidants of any fruit, which contains at least 33 known antioxidants, it has almost 2 times the antioxidants of blueberries, and also rich in omega 3, 6 9, minerals, vitamins, amino acids, phytosterols and phytonutrients. First of all, the high amount antioxidants which help to prevent the damage to skin caused by UVA and UVB, neutralize damage free radical in order to slow the skin aging process, which is able to smooth face line and wrinkles. The ability to fight free radicals which make acai a potential skin care intergradient, especially use for repairing fine lines and visible wrinkles and skin damage caused by environmental. And then Omega 3, 6 9 can help moisturize skin which is also an important factor to prevent the appearance of fine lines and wrinkles. Furthermore, they also play an important role in various skin structures. In addition, the phytosterols in acai berries keep skin intact and prevent premature wrinkles. It has also been noted that phytosterols could prevent premature skin cell death [29]. Last but not least, silicon is also an important ingredient of acai, which can help skin improve the content of collagen in the skin. Collagen known as an important component for skin elasticity and strength, the more collagen in the skin, the less fine lines and wrinkles will appear on the skin. Thats also an important factor why acai is much better anti-aging ingredient than others. Based on my research, I found out recently Kiehls supply a new line which called the Acai Damaging-Repairing Collection, which the main integrant is Acai berries. According to the chemists at Kiehls tests found that 88% of women felt a natural tightening effect in their skin and 84% of women said their skin appeared brighter. And the product descript that the collection to repair the effects of visible damage to skins tone, texture and elasticity caused by environmental oxidation, sun exposure and other external skin stressors [30]. Amaranthus and Chenopodium Quinoa Amaranthus is widely grown in Latin America, Africa, and Asia due to the pseudocereals resistance to drought, hot climate, pests, and low demand for cultivation inputs [31]. Quinoa (Chenopodium quinoa), another pseudocereal from the Andean origin, is extensively cultivated at mountain altitudes in Peru and Bolivia [32]. To determine the total phenolices content and the antioxidant properties of those two plant materials, the correlation between total phenolic content and antioxidant activities. The research by Nsimba, R.Y., Kikuzaku, H., Konishi, Y., Antioxidant activity if various extracts and fractions of Chenopodium quinoa and Amaranthus spp. Seed give a direction for the search of antioxidant compound into the plant materials. Quinoa and three varieties of Amaranthus seeds are powerful dietary antioxidants. Generally speaking, various extracts and fractions from these plants provided a range of different antioxidants which demonstrated considerable free radical scavenging capabilities. [32]. Based on my research, Amaranthus is an important ingredient found in NUXE Crà ¨me Nirvanesque First Expression Lines Cream. According to the product description, this face crà ¨me can significantly reduce fine lines and wrinkles [33]. Coenzyme Q10 Coenzyme Q10 is known as a fat-soluble natural antioxidant for treat and speed up the process of recovery of a heart patients, obvious duo to the high amount antioxidant. Coenzyme Q10 can effectively defend free radicals and other damage molecule. Therefore, coenzyme Q10 antioxidants can prevent signs of skin aging. As previous discussed, photoaging is caused by sunlight and contribute to the appearance of fines lines and wrinkles. Research conducted by Paul Gerson Unna Research Centre, Beiersdorf AG, Hamburg, Germany, have demonstrated Coenzyme 10s beneficial effect of preventing photoaging. Through the measurement of weak photon emission, they proved that Coenzyme Q10 could penetrate the viable layers of the epidermis and reduce the level of oxidation . A reduction in wrinkle depth has also been observed following Coenzyme Q10 applications [34]. The Research Centre determined that Coenzyme Q10 had the ability to effectively defend against UVA and mediated oxidative stress in human keratinocytes in terms of thiol depletion, activation of specific phosphotyrosine kinases and prevention of oxidative DNA damage [35]. Furthermore, Coenzyme Q10 also controls the collagenase in human dermal fibroblasts and prevents the UVA irradiation. To sum up, all the results and data indicate that Coenzyme Q10 ca n effective prevent the damage of photoaging. In the following part, Coenzyme Q10 will be analyzed. Coenzyme Q10 has an unpaired electron which is formed with another unpaired electron of free radical, to eliminate the damage of free radicals. Coenzyme Q10 presented as antioxidants and interacted with superoxide dismutase will result in increased protection from free radical damage [36]. Although Coenzyme Q10 is powerful antioxidants and prevents the free radical oxidation, it is not a panacea. Recently the scientists discovery that Coenzyme Q10 can slow down the process of skin aging. After a long time Coenzyme Q10 was used as nutritional supplement, a new ingredient for anti-aging skin care product, in 1998 Paul Gerson Unna of the skin research center has showed that the potential of Coenzyme Q10 was a multiple applications ingredient and confirmed that it could slow down tissue damage by neutralize the free radical damage. The report from Briersdorf Lab for Nivea ( first cosmetic company to well anti-aging skin care products with Coenzyme Q10) , they indicated that after six weeks of daily treatment of Coenzyme Q10 on crows feet, wrinkle depth both reduced by 27%; after ten weeks, fine lines and wrinkles reduced 43%. Based on my research from Boots, Eucerin has a almost all major cosmetic company from Japan have a product line for Coenzyme Q10. Conclusion In conclusion, this review has shown that many natural antioxidants apply to some popular anti-aging skin care products in the market. It was shown that natural antioxidants are effective ingredients for anti-aging skin care products since antioxidants can nullify the damage of free radicals. The neutralization of free radicals can prevent the skin aging process, which proves that skin care product contains antioxidants can actually prevent and slow down the process of skin aging. Several antioxidants and antioxidant plants have been chosen for analysis, namely lycopene, vitamin E, green tea, lithospermum erythrorhizon, ginseng, acai berry, Amaranthus and Chenopodium Quinoa. These antioxidants are highly effectiveaccording to previously established experimental data. Nowadays, Vitamin E has been became an essential part of skin care products. Vitamin E protects the skin structures from oxidative damage and preventing the radiation of lipid peroxidation, it also helps reduce the appearance of fine lines and wrinkles. It has great potential in anti-aging and treatment for skin problem with antioxidant activity. In previous studies, it was found that the protein content and molecular weight of tea polysaccharide conjugates are important factors that affects antioxidant activity. Chinese herbs in widely used in East Asain medicine, The anti-oxidant activity of the compounds from lithospermum erythrorhizon and compare their antioxidant effect through reducing power, tested with a rancimat and radical scavenging activity. It showed that the traditional Chinese medicinal herb could be considered as reliable natural antioxidants for food, which also could apply for anti-aging skin care. Ginseng is often used in East Asian counties as a traditional drug, the root of ginseng is the source of ginseng extract, which is rich in antioxidants. A study from Seoul National University showed the red ginseng significantly reduced facial wrinkles, it also considered as a natural skin care products for toning and helps improve the skin texture Acai berry as a antioxidant, it has the highest amounts of antioxidant than any other fruits, it help to prevent the damage to skin caused by UVA and UVB, the Omega 3, 6 9 from acai berry can help moisturize skin which also an important factor to prevent the appearance of fine lines and wrinkle. Finally, the antioxidant properties of aforementioned plants showed that they could have great applications in anti-aging and skin care. With further research, it is highly possible to even better utilize these antioxidant properties in the formulation of more advanced anti-aging products. Self assessment I believe that I have done quite a good work. I have always interested in skin care region and very enjoyed doing research and learning more about the natural antioxidants. I have done a lot research in store or online, so that I have learned some basic intergradient of the skin care products. At the beginning, it is very hard to choose variety natural antioxidant duos to there are too many natural antioxidants in the world. After some research in the store and Shoppe, I picked some ingredient from popular anti-aging products. I am pleased with the structure and the whole report. I listed and analyzed the integrants I chose. Natural antioxidant was a broad subject which can apply in many areas. I finished early so that I could check with my spelling and grammars which I considered this might be my weakness. And I could also proof read and make some more effort during the final week. And my most weaknesses which is there are not a lot journals directly link to the anti-aging skin care area, so that I had to do some research online, which it might not be enough. But it has been draw out that how anti-oxidant applies to anti-aging skin care area.

The Lord of the Rings Essay -- literary Analysis, J.R.R. Tolkien

J.R.R. Tolkien was motivated by different elements in his life to write The Lord of the Rings. Tolkien was an admirable British writer and scholar best known for the author-illustrated children’s book The Hobbit and its adult sequel The Lord of the Rings (O’Neil 1529). The Hobbit is the biggest part of why he wrote The Lord of the Rings, along with every feature of his successful life. In 1930, Tolkien jotted a few enigmatic words about â€Å"a hobbit† on the back of an examination paper he was grading. â€Å"Names always generate a story in my mind,† he observed, and eventually he found out what hobbits were like (Rollyson 4462). The few words Tolkien jotted down led his imagination run wild and his mind hungry for more words. On September 21, 1937, Tolkien’s fantasy and children’s novel, The Hobbit was published (Rollyson 4456). Shortly after this novel was published, Tolkien’s publisher wrote him that his public would want to hear more about the hobbits next year. So in December, he began to construct a new book, The Lord of the Rings (O’Neil 1543). The Hobbit was one of the big things that made Tolkien keep writing, and it took him up to twelve years to write (O’Neil 1544). Everyone, even his friends and family wanted more. His personal life also encouraged him to write The Lord of the Rings, not only that, but just to write in general. His childhood played a significant part in his love and passion for writing. As a little boy, Tolkien has always been fascinated by different themes. The memory of his younger years at Sarehole, the happiest of his boyhood, gave him an abiding love of nature, which formed the basis for one of his principal concepts, â€Å"The inter-relations between the ‘noble’ and the ‘simple’† (Rollyson 4460). Tolkien... ...n England, where Tolkien found even more stirring ideas to include in The Lord of the Rings. The Inklings were a literary group that shared works together and influenced each other (O’Neil 1538). In the group, Tolkien had read bits and pieces of The Lord of the Rings to Lewis and others, each giving back affirmative remarks and urging comments to â€Å"keep going!†(Kellman 2598). The importance of the Inklings cannot be frazzled enough, especially the friendship with Lewis, who had been an astonishing inspiration on the work of The Lord of the Rings (Rollyson 4459). In conclusion, every element of Tolkien’s life has a spot in The Lord of the Rings. His love for themes and languages as a young boy, his World War experiences, his wife and kids love and passion, C.S. Lewis’s positive words, and the Inklings. Each may serve as having its own little chapter in the novel.

A Studentss Guide to First-Year Writing :: Personal Narrative Suicide Death

A Students's Guide to First-Year Writing Now, and at the Hour I was not with You I. Laurie is crying again, â€Å"You are not with me,† she says. â€Å"Wait, Rae, don’t move.† I watch the silver image of the Virgin Mary on a swaying chain around her neck as she snaps the shutter to trap me in black and white. Laurie is the photographer of our little society; Michael is the sculptor, Stacy and I are the painters, and George has had a thing for performance art lately. We’re smoking cigarettes in the moldy bowling alley. George says: â€Å"I’m bored of this- all of it. Everyday’s the same shit. We need to fucking do something before my skin rots off.† Laurie is quiet, but Mike shrugs his shoulders, â€Å"What do you propose that we do, George?† â€Å"I don’t know, rob a bank, be punk rock and spread some anarchy... man, I don’t know, just anything.† I look at Laurie. She’s quiet. I motion to the bathroom to take her from George’s little angst party. We stand together in the stall, so I kiss her and touch her hair and say, â€Å"You okay, swe etie?† â€Å"Do you want the truth?† she asks. I nod and she replies, â€Å"No, Rae, I’m not okay. I’m really very, very not okay. I’m losing my shit over absolutely nothing... Rae, I just can’t do it anymore.† I’ve heard Laurie like this before; it makes my stomach go sharp and black because I want her to be okay. I need her to be okay. But she hurts so deep; her depressions come in torrents. Her tears stream the Chanel foundation off of her cheeks into puddles on her black dress, all in such slow motion. She brings a bottle from her bag, clicking and childproof, to her burgundy lips and then shares it with me. We return to the group with hydracodone breath, so that the rest of the day will be a senseless opiate dream. You are not with me. You are not with me. None of you. You stand around and let words drool out of your lips. You speak of punk rock and of anarchy, but you don’t even care... about anything. You don’t even care. You can’t even see me crying. You say, "Laurie, you okay, sweetie?

Participant Observation

Participant Observation Sports are important social mediums in our country, but basketball is the only sport where you can go to almost any park and play with complete strangers. While other sports involve diverse equipment and numerous amounts of players, basketball is a quick and easy game that only takes a court and a ball. While using the participant observation method, one can easily see how pickup basketball becomes a common stage for social interaction.While my original perspective of the sport was that of a friendly natured game among neighbors with a competitive aspect, my notes and observations revealed how diverse individuals who meet on the court can sometimes become aggressive to the point of hostility. As a gym member of 24 Hour Fitness, I regularly play basketball in their indoor gym. I chose the location in Hermosa Beach because of the diversity of players that attend there. Using the participant observation method, I was both observing and participating while taking notes (obviously not while playing, for that would be an incredible feat).In a time span of two hours, I ended up playing three games while observing six other games. The location I visited was crowded, while ten players were on the court (five against five), about twenty people were waiting on the sidelines throughout the night; however, this number changed as people grew either tired or impatient. On the sidelines was a list of names for people who wanted to play next. This called for a more organized system of who had next compared to parks where people keep track of who verbally called next.I found that about half of the players at the gym were African-American, while the rest of the players were mixed evenly between Caucasian, Asian, and Hispanic. Certain players, based on body shape and skill level, were given different roles throughout the game. The ages of the players seemed to be mostly late twenties to early thirties, and at no point throughout my two hours being there did a woman enter the gym. Just as the demographics of the players were diverse, so was the gameplay.Some games were dominated by one key player, who scores most of the points, while other teams had strong team chemistry and relied on passing to the open player. I also noticed that when a team is dominated by one player that team usually ends up losing. The team that I played on was very pass oriented, while the team we played against was dominated by only two players. The other team assumed that since their other players were short and small, that they weren’t athletic enough to receive the ball, and because of this our team was able to double team the players who didn’t pass as much.Players match up to other players based on skill and body size, which is why I was guarded by someone very similar to me. I noticed that the biggest factor was height, meaning our tallest player guarded their tallest player while our shortest player guarded their shortest player. However, du ring almost every game players make switches according to skill level in order to have a more sufficient defense. Another important aspect of the game of pickup basketball is respect. When players call foul, even if they disagree with the call, the allow them to get the ball back.During game two, a person called foul but the player on the other team disagreed. As they began to argue about whether it was a foul or not, a teammate yelled out â€Å"respect the call†. After that he stopped arguing and gave him the ball. After I played, during the sixth game, a similar situation occurred in a more dramatic way. One player jumped and caught the ball, but flipped over another player, and landed straight on his back. After everyone saw he got up and was ok, the player through the ball â€Å"up top†, so they could check the ball out and play again.A player on the opposite team began to argue saying that he shouldn’t get the ball because his own player fouled him. After m uch hostile and loud arguing, I heard the injured player say, â€Å"if you really are that thirsty for the ball you can have it, if you really are that desperate for a win†. Everybody on the court agreed that the players allegation was a little too strict for a simple game of pickup basketball, and extreme competitiveness is frowned upon. Throughout the rest of the game the team did not pass it to him once, and before the game ended he quit.He became the focus of discussion for the rest of the night, as people began to criticize him behind his back. From my own personal experience, heated arguments over calls are not that uncommon in the sport of basketball, but usually from those with strong outgoing personalities. For the most part, the game is a civilized game where both teams compete for the win, and focus on teamwork and strategy. At the end of the day I found my perspective on this game had changed. The competitive nature of the game brought up the question: How importa nt is it to win? I observed that to some people the ules of basketball should be enforced strictly, so that the game is fair. However, the general consensus was that respecting other players safety and calls were more important. Nevertheless, I noticed that almost every game had some sort of argument that entailed. I concluded that there is a certain culture on the court that calls for a fair game and places winning as a priority. The sharp contrast to the other players who were only there for the fun and love of the game brings up questions on whether social or even economic backgrounds are what causes people to become so passionate about a seemingly frivolous game.