The Marketing Mix Research Paper Example | Topics and Well Written Essays - 500 words

The Marketing Mix - inquiry Paper ExampleThis paper will describe the four Ps in the marketing mix for cheer Chips by Pepsi Company.The product is one of the critical elements of the marketing mix. It places emphasis on the product shape and how it meets the needs of the customers. With increasing competition in the business world, companies focus on unique product designs with features that call down to the customers. The Pepsi Company has relied on innovation to make healthy products that are environmentally friendly as well. Moreover, the fair weather Chips are unique because they are made from corn and wheat using the solar energy. The fact that the Sun Chips define a healthy snack forthcoming for many Americans makes it a preferred product by customers who are aware of their healthy eating needs. Notably, the Sun Chips pack its products in bags of a material that decomposes slow (Ferrell and Hartline 61). This exhibits the companys commitment to environmental sustainabi lity.Since Pepsis Sun Chips are as general foods, they are available in retail shops in different states. The availability of the product in close law of proximity to the customers is an advantage for the company. This is because customers in need of the product can purchase it at once at the adjacent retailer shops. Moreover, customers can interact with the sales and the marketing team on the companys website. However, this is accessible for wholesale buyers who need the product in bulk. The company owns its distribution channels, a factor that ensures that it has en discernible control over the availability of its products in different stores (68).The Pepsi Company as relied on television publicise for a long time. However, it seems to be embracing technology by venturing into e-marketing as well as online promotions available at the companys web site. This ensures that more people are aware of the companys products a factor that is likely to increase sales. Effective promoti on is of critical importance in an cause to