Identify and discuss the major challenges that Costa Coffee will face Essay

Identify and discuss the major challenges that rib Coffee will face in its operations in the French securities industry and propose suitable recommendations for overcoming or mitigating the identified challenges - Essay ExampleIn spite of the success observed in the Costa Coffee sales in France, there are several challenges that the Costa Coffee will face inevitably. These challenges mainly involve the economic difficulties. The prime business challenges face by the Costa Coffee as a whole are directly in relation with the economic recession from 2008. This is because the customers have been observed to become more gingerly with their discretionary spending due to the high personal debt as well as unemployment. Further, social as well as cultural challenges might in any case be faced by the Costa Coffee. The cafe will have to not only sell Coffee but also maintain the ambiance and surroundings of the cafe. This is because people not only come to drink coffee but also come to cal m down and have a relaxed experience. The emend the ambience, the more people will spend on coffee. Another difficulty that the Costa coffee might face is the fact that people are lots more aware environmentally in the recent era. The source from which the coffee beans are produced as well as the way they design their supply orbit as well as prepare and sell their product is of commodious concern by the French customers. Furthermore, the Costa Coffee is faced by great contention from other leading coffee shops within France. These include firstly star bucks as well as coffee republic and many others. This competition tends to steal the coffee customers that are vital for the increase of sales for the Costa Coffee. Further, the Costa Coffee in France would also face problems in association with the terrific price competition. Due to the high prices in Costa Coffee, it is seen to target only the upper middle class and the privileged class. Also, any alteration in the victimisatio n of information technology resulting in a change in the markets would definitely pose a threat to the Costa Coffee in France. The major problems faced by the Costa Coffee can be dealt by focusing on attracting more customers. This can be done by